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Malaysia Electronic Cigarette Packaging Compliance Guidelines
Author.
LCS
Source:
Post time:
2025-09-30
Concept Explanation
According to the definition in Malaysia's Public Health Smoking Products Control Act 2024, electronic cigarettes are defined as "substitute tobacco products" in Malaysia, which in turn are defined as "smoking products/substances".
Figure 1-2 Definition of Electronic Cigarettes in Malaysia
Figure 3 Definition of Electronic Cigarettes in Malaysia
Figure 4 Packaging Requirements for Smoking Substances in Malaysia
packaging requirements
According to the provisions of Part 1, 2, and 3 of the Fifth Schedule, detailed information such as health warnings, health information, and sales restrictions must be printed on the packaging in accordance with the prescribed format and requirements
1. Health warning location：
(a) 65% of the coverage area is located at the top of the front panel;
(b) 65% of the coverage area is located at the top of the rear panel.
(Front panel health warning accounts for 65% of the front panel area, and rear panel health warning accounts for 65% of the rear panel area)
2. Health warning requirements：
(a) Printing the words "AMARAN" and "Warning" on a pack of smoking materials must meet the following conditions:
(i) Printed in Arial font at size 12, covering most of the smoking substance surface, specifically for health warnings;
(ii) Yellow text placed on a matte black background;
(b) The text below the health warning image should meet the following requirements:
(i) Covering most of the surface specifically designed for health warnings;
(ii) Use Arial font with a size of 14;
(iii) The pure white background is matte black.
3. Resolution regulations for health warning signs:
(1) All images on the packaging of tobacco products, smoking products, or tobacco substitutes should have a resolution of no less than 300dpi.
(2) All text and images should be printed in no less than four colors.
(3) In this regulation, "dpi" or "dots per inch" refers to the image resolution expressed in dots per linear inch of printing.
4. Rotation of health warning signs:
(1) The health warning labels printed on tobacco products, smoking substances or substitute tobacco products of each brand and type should be printed in a rotating manner and maintain the same frequency.
(2) Producers and importers shall submit frequency reports on the health warning labels printed on each brand and variety of tobacco products, and submit smoking substances or alternative tobacco products referred to in paragraph (1) to the Director General every six months.
5. Those who display or sell tobacco products, smoking related items, or tobacco substitutes shall not use any device or method to cover the health warnings printed on them.
6. Prohibited items for packaging and labeling:
(1) The packaging and labeling of any tobacco products, smoking substances, or tobacco substitute products shall not contain any false, misleading, or deceptive information, nor shall they be likely or intended to create false or misleading impressions of the characteristics, health effects, other hazards, or emissions of tobacco products, smoking substances, or tobacco substitute products.
(2) To implement the provisions of paragraph (1)——
(a) This ban includes but is not limited to the use of terms, vocabulary, or descriptive words such as "light", "ultra light", "mild", "cool", "strong", "low tar", "special", "full flavor", "high-end", "strong", "famous", "slimming", "A-level", "golden", "pearl", "limited edition", as well as any statements that directly or indirectly create a false or misleading impression that a specific tobacco product, smoking substance, or substitute product is less harmful than other similar products;
(b) The ban also includes any terms, vocabulary, descriptions, statements, abstracts, or graphics that are unrelated to the physical properties of tobacco products, smoking substances, or tobacco substitute products and claim their grade, quality, or superiority. Replace tobacco products or any other words intended to directly or indirectly promote the sale or disposal of tobacco products, smoking substances, or substitute tobacco products.
7. Health information, sales restrictions, and other details should cover most of the surface specifically designed for health information, sales restrictions, and other detail areas, and should be printed in Arial font size 8; Printed in pure white on a matte black background.
8. According to Article 9 of Malaysia's 2024 Public Health Regulations on Tobacco Control Products (Packaging and Labeling), nicotine must also be labeled on the packaging
Nicotine concentration and smoking product volume regulations:
(1) The maximum allowable concentration of nicotine in each smoking product is 35 milligrams per milliliter.
(2) Despite the existence of sub regulation (1), starting from October 1, 2025, the maximum allowable concentration of nicotine in each smoking product will be adjusted to 20 milligrams per milliliter.
(3) The maximum allowable smoking product volume for each cartridge or disposable cartridge is 3 milliliters.
(4) Despite the existence of sub regulation (3), starting from October 1, 2026, the maximum allowable smoking product volume per cartridge or disposable cartridge will be adjusted to 2 milliliters.
Figure 5 Nicotine concentration requirements for smoking substances in Malaysia
Figure 6 Example of Smoking Substance Packaging in Malaysia
Figure 7 Packaging Requirements for Smoking Substances in Malaysia
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